Quasi-experimental evaluation of a social media campaign to promote HPV vaccination in Bauchi state, Nigeria

Cervical cancer is the leading cause of cancer death in women in 26 countries, including in sub-Saharan African countries. Cervical and other cancer risks can be greatly reduced through timely HPV vaccination and early screening. But it continues to pose a significant public health challenge in LMICs such as Nigeria. This study reports on the implementation and evaluation of a pair of social media behavior change campaigns to increase HPV vaccination amongst girls ages 9-14 and reduce vaccine hesitancy amongst girls and their parents in Bauchi state, Nigeria. The primary objectives are to cond

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