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medRxiv PreprintsInternational10 November 2026

Ethical Risks and Governance of Consumer Electroencephalography-Based Neurotechnology: Qualitative Interview Study With Expert Stakeholders

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Background Consumer electroencephalography (EEG)-based neurotechnologies are rapidly expanding across commercial digital health delivery networks and wellness markets. Positioned at the intersection of non-medical self-monitoring and clinical applications, these consumer devices introduce complex challenges for device governance and digital bioethics regarding product claims, data privacy, evidential substantiation, and user protection. Objective This qualitative study examined expert stakeholder perspectives on the ethical, regulatory, and data governance challenges of consumer EEG neurotechn
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